KeepIt ("the app", "we") is a personal bookmarking and "second brain" app developed by Keshab Sarkar, an individual developer based in Kolkata, India. This policy explains what data the app handles and your choices. KeepIt is built local-first: it works fully without an account. Nothing leaves your device unless you turn on Cloud Sync, except the limited data Google AdMob needs in order to serve ads (section 5).
1. Data stored on your device
When you save something, KeepIt stores it in a private database on your phone: the link or text you shared, the title, description, thumbnail link, author name, tags and your status flags (watched, Top of Mind). Reminder settings are stored on your device too. This data stays on the device unless you enable Cloud Sync, export it, or your device's own backup copies it (for example Android Backup).
2. Link previews
To build a preview card, the app downloads the public web page or oEmbed data of the link you saved (e.g. YouTube, Instagram, or the article's website) directly from that website. Those sites can see a normal web request from your device (IP address, user agent), as with any browser visit. We don't run a server in between and don't receive those requests.
3. Optional account & Cloud Sync
If you choose Sign in with Google, we use Google Firebase (Firebase Authentication and Cloud Firestore, operated by Google LLC) to:
- create your account using your Google name, email address, profile photo and a unique user ID;
- store a copy of your saved items (the fields listed in section 1) so they can be backed up and synced between your devices.
Your cloud data is protected by security rules so that only your signed-in account can read or write it. Data is encrypted in transit (HTTPS/TLS) and at rest by Google. Firebase may process data on servers outside India. See Firebase privacy information.
4. Notifications
Serendipity reminders are local notifications scheduled on your device. No notification content is sent to any server.
5. Advertising (Google AdMob)
KeepIt is free and supported by ads served by Google AdMob in the KeepIt Android app. Ads appear as a banner at the bottom of the main screens, occasionally as a full-screen ad after you save something, and — only if you tap Support KeepIt — as a rewarded ad you choose to watch. The KeepIt Chrome extension shows no ads.
To serve and measure ads, Google — acting as an independent third party — may collect your device's advertising ID, IP address, device and app information, and your interactions with ads (views, taps). This advertising ID is shared with Google for the purpose of showing ads. Ads are non-personalized by default, so they are not based on your interests. See Google's advertising policies and Google's privacy policy.
Your saved items, notes and tags are never shared with advertisers. You can reset or delete your advertising ID at any time in Android Settings → Google → Ads, and you can opt out of ad personalization at Google Ads Settings. KeepIt is not directed to children, and ads are never targeted using children's data.
6. What we do NOT do
- No selling or sharing of your saved items, notes or tags with anyone.
- No analytics or tracking SDKs beyond what Google AdMob needs to serve ads.
- No access to your contacts, precise location, microphone or camera.
7. Summary table
| Data | Purpose | Leaves device? |
|---|---|---|
| Saved items & tags | Core functionality | Only with Cloud Sync (to Firebase) or when you export |
| Name, email, photo, user ID | Account for Cloud Sync | Only when you sign in (Firebase Auth) |
| Reminder settings | Scheduling notifications | No |
| Advertising ID & ad interactions | Showing ads | Yes (to Google AdMob) |
8. Retention & deletion
- Local data: Profile → Delete all local data, or uninstall the app.
- Account & cloud data: Profile → Delete account deletes your Firebase account and all cloud items immediately. You can also request deletion without the app: see Delete your account. Requests by email are completed within 30 days.
- Export: Profile → Export my data gives you a JSON copy of everything.
9. Children
KeepIt is not directed at children under 13 and we do not knowingly collect their personal data.
10. Your rights
You can access, export, correct and delete your data at any time using the in-app options above, or by contacting us. This policy is intended to comply with India's Digital Personal Data Protection Act, 2023 and Google Play's User Data policy.
11. Changes
If this policy changes we'll update the date above and, for significant changes, notify you in the app.
12. Contact
Keshab Sarkar · Kolkata, West Bengal, India · keshabsarkar2018@gmail.com
Grievance Officer (Digital Personal Data Protection Act, 2023): Keshab Sarkar · keshabsarkar2018@gmail.com. Grievances are acknowledged within 24 hours and resolved within 30 days.